Last week, I noted that there was probably one more shoe to drop. Unfortunately, that shoe was actually rushing towards us to kick Twins fans collectively right in the gut. First, Pablo Lopez went down with a UCL injury, because of course he did, but now Joe Ryan is also getting checked out for a back issue that will probably be serious because: Curse.
There is also something else going on here, and it's something that so many Twins fans have been saying for such a long time: The Pohlads.
It's not entirely what you think, though. The ongoing conversation is that Pohlads are miserly, unwilling to pay the necessary salaries to field a competitive baseball team and generally hostile to the Twins. I am hear to offer a different opinion. The Pohlads don't understand baseball and are bad at the business therein.
Just a couple highlights before our recent circumstances. The Twins signed the last small (relative) TV deal before the Dodgers signed a huge deal, and other teams had a blueprint for making money from local TV. The Twins were at least able to secure a new stadium, and had a good season before all of their stars got injured, and took very few actions to replenish the roster and were bad for most of the 2010s. Then, again when TV deals were coming due and the team ramped up to position themselves as an attractive piece of media, only to see the entire regional sports carrier market collapse. Instead of then pivoting, they throttled their payroll and destroyed fan loyalty, which was the only reliable source of income they could count on.
Now, obviously bad luck played a role in those various disasters, but it is important to acknowledge that bad decisions led the team to be vulnerable when there were headwinds. Their TV situation over the past 25 years has been the number one overarching factor in keeping the Twins as a small market team, as the Pohlads saw the organization as a traditional business, rather than the investment smarter owners see it as. Payroll goes up only as profits due, so with a fixed television income below what other markets were offering, the Twins were always going to be handicapped.
Now, according to the comments that Tom Pohlad has made (and maybe this is thanks to the new investors in the organization), he seems to appreciate that the way to drive up interest is by winning, and that winning takes some monetary investment. He also, quite rightly, sees the Twins as a viable contender in the AL Central. If your team has a pulse, you are a contender in the AL Central. I'm on board there too.
Now here's the problem. A fundamental difference in the world of business and the world of sports is that your operational "year" starts at the trade deadline, with an opportunity to reset at the end of the season. January 1st is just a holiday, and not an opportunity to make changes to your front office or direction of the organization. If they wanted to reevaluate at the beginning of the offseason, that would have been fine, they could have been aggressive and rounded out the current roster. They would have been justified in continuing the tear down and creating a super-farm.
But they didn't. The business minded Pohlads got their new investors, and after the new year shook the organization up. Unfortunately, this is like Target firing the store manager during Christmas season. The desire to be more aggressive came too late to do anything. The Twins held the Falvey led organization from continuing their aggressive reset for the future. Now, Lopez and maybe Ryan will not be able to provide any return for the Twins, either on the field or as a trade option. This wouldn't have been a problem if the Pohlads knew what they were doing, and just made their decision a couple of months earlier.
But they don't. Ownership incompetence is its own curse.


