I like listening to the radio, either over the air or streaming. Over the air is good for listening to baseball, stupid blackout restrictions and whatnot, but streaming opens up the world. I like listening to the local stations because they are one of the few bastions of community left in the world, but I also like to listen to streams from across the country, and across the world.
I was listening to BBC 1 recently, getting a taste of England. English and American musical taste is parallel but not the same. Often, English artists come to the States and are very successful, and often the alternate is true. The BBC 1 crew was discussing this phenomenon and specifically their surprise at a pair of artists not hitting in the US like they did in the US.
The first was Estelle, who I had indeed heard of. She has charted twice in the States, once with American Boy, a top ten song that featured Kanye West. It was #1 on the UK charts, and peaked at #9 in the US. She also featured on Conquerer, which gained acclaim after being covered with Jussie Smollett on Empire. She's had a steady career in Europe, and was the first artist signed to John Legend's label. All of the signs were there for some American success. I mean, her first big hit even had "American" in the title.
One thing that you need to succeed in the US, to make a long term impact is to be different. While Estelle is different than a lot of the offerings in the UK market, she had a lot of overlap with many American artists, and came at the end of a surge of R&B popularity. Now 42, it doesn't seem like Estelle needs to worry about diversifying her audience, and her peak was just at the wrong time. She had a hit, then disappeared from American charts, like so many similar artists.
The other artist BBC 1 speculated on was Stormzy. Stormzy has never had a song chart in the US, but if you have watched any movie that took place in the UK, I'm sure you have heard his voice. Stormzy is undoubtedly the best English rapper, if not one of the most prolific. His sound has become intrinsically tied to the action and toughness of modern London.
It's not hard to figure out why Stormzy is popular. His flow is one of the most technically sound I've heard. The tracks he raps on are catchy and well suited for his lyrics and inclusion in whatever Guy Ritchie movie he is on the soundtrack for. Most importantly, he is inarguably English.
What makes him great in England is probably what limits Stormzy in the US. Sure, he is gifted and talented, but what sells a lot of hip hop artists to their audience is their relatability and authenticity. "Too big for your boots, but you'll never be too big for the boot" is a well crafted threat in England that doesn't make much sense to an American audience. "Got holes in my lapel/ from rubbing shoulders with your girl" would not rhyme when sung by a North American.
Stormzy might as well be an alien. Americans can accept a Canadian that sounds like them (Drake) but having someone use vernacular that is totally foreign to the audience just doesn't work. It doesn't connect, when for many people it is lyrics that attract them to an artist or a song. If you are familiar with English slang and admire artistry, Stormzy is a hit, but that doesn't reflect the American audience writ large.
Estelle and Stormzy are rightfully popular in England, and anyone that is open minded and willing to seek them out will probably enjoy them, especially if you like R&B or hip hop. Popularity in England speaks to talent, but it doesn't always translate across the Atlantic. Both artists simply had barriers to trans-Atlantic success that they haven't and probably won't overcome.