One of the toughest things about college basketball for a stretch of about 20 years was the brevity of the stays in college for the best players. It was hard for schools to build momentum, and the tournament made little sense. The tournament is still a challenge to forecast, but now, teams can build and grow because players are starting to stick around a bit longer.
The money almost certainly helps. NIL deals get a lot of attention on the football side of it, but they are a boon for basketball players as well. Part of players staying in college involves a high rate of transfers, playing for multiple schools while opportunity and revenue increases along the way.
Still, whatever money can be made playing college basketball doesn't hold a candle to the riches of the NBA, or even many leagues overseas. For so long, players jumped to the NBA early, and NBA teams often avoided drafting upper classmen, fearing that they wouldn't get better, or there was no "upside" as draft speak goes.
The thinking seems to be turning around, as teams are starting to realize that college donors can play for a players' development, rather than the team, and having that player spend time deep on their bench. This year, 6 seniors were drafted in the first round. Generally, seniors have been the lottery ticket, selected at the end of the second round, but now, teams are recognizing that they may be able to be inserted into a lineup right away.
Tonight, Bronny James got the attention for the Lakers, but it was former senior Dalton Knecht who was the first rookie off the bench of LA. College fans will remember Knecht for his sharp shooting at Tennessee, where he ended up after starting at Northern Colorado (that transferring for money and opportunity thing, a prime example). Not many teams are looking for the overall health of the league versus their own success, but having a player with more name recognition as they come into the league is only going to benefit everyone.
Zach Edey is playing for the Memphis Grizzlies, and is going to start at center. He was the 9th pick in the draft, and everyone who follows basketball knows who he is. He was 2 time player of the year at Purdue, and a force to be reckoned with for the past two years, and totally unrecognizable, save for the 7'4" height, from the player he was as a Freshman.
The money is a good base to keep players grinding away in college, as is the ability to move more freely from school to school. Now, there is a proof of concept - you can stay in school and still get paid. College basketball is getting it's passion back, and basketball across the country will be better for it.
The NCAA season starts in less than a week, and the NBA began today.
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