Women's basketball on the cusp

NIL has left an indelible mark on college sports. Nevertheless, the NCAA football championship game featured Indiana winning over Miami, and the Final Four saw Illinois weasel their way in. None of those football schools are regarded (not anymore, in Miami's case) as college royalty. In Illinois' (and yes, Connecticut's) case, they got to the Final Four despite not being a number one seed. There is more money, yes, but there is a lot to go around.

In women's basketball, there is also a remarkable level of NIL and endorsement money in the women's game as well, and the game has benefitted because of it. Well known players like Caitlin Clark, Angel Reese and Paige Bueckers have been able to stay through a full college career because the income level is enough that they don't yet need the professional salary. Their brand names in their college towns were enough. 

There is a talent gap in women's basketball that doesn't exist in the men's game. I don't mean that  to diminish the game, but rather to state that the best teams are simply a lot better than even the next tier. This year’s Final Four consisted of four No. 1 seeds; last year saw three—plus Connecticut. The game is at a peak in attention, but for now, there isn’t much parity.

I officiate high school basketball, and I get to watch boys and girls, and even more than the college resurgence, that has made me a fan of the women's game. And women's basketball is a different game. The rules are the same, but the strategies are evolving. Former players are now coaching and recognizing more effective ways to utilize talent.

Unlike men's basketball, size isn't as important in players. Since players are smaller and don't have the same reach, there is more space on the court. Ball handlers and facilitators are essential. Clark is tall. Physically, she could profile as a forward. What separates her from her peers is her handling and outside shooting. No need to jam everyone into the lane.

The game is different for girls and women, thanks to co. aches adapting strategy to the game, which helped to bring the modern stars to the forefront. The game is better for it. The players are now put in a position to play the best version of their games. and now have seen that good women's basketball draws fans too.

Getting the game right was stage one, and probably not one that was recognized early enough. Now that the game strategy is so good and player development at younger levels is better equipped to find the right skills, NCAA Women's basketball is on the cusp of much more entertaining tournaments. More girls are playing, and more former players are coaching and developing talent.

It’s only a matter of time before No. 1 seeds are no longer automatic favorites—because more teams will have elite talent.